About Douglas Newby
*Click on the photograph to see benefits of working with Douglas Newby.
Douglas Newby has an artist’s way of looking at the world and a business person’s way of representing his clients.
Douglas Newby knows the potential inventory of architecturally significant homes and the nuances of neighborhoods in Highland Park better than any real estate agent in Dallas.
National Award Winning Realtor
Some agents brag about being #1 or #3 or #5 in their medium or large real estate group’s sales production or volume. Douglas Newby is proud of being the:
- #1 Realtor for identifying and selling the most architecturally significant homes.
- #1 Realtor for the most years of successfully selling homes in private sales that are off market and not in MLS. Douglas Newby built his business on private sales not in MLS. He knows Dallas, he knows homes, and he knows value.
- #1 Realtor for bringing attention to a client’s home listed for sale.
- #1 Realtor for knowing the architects that have designed significant homes in Dallas.
- #1 Realtor for writing about and illuminating Dallas neighborhoods.
The most knowledgeable and sophisticated clients select Douglas Newby to represent them if they are looking for a Realtor who will personally contribute to and benefit them, not just add another sale to their production numbers.
In addition, Douglas Newby’s privately owned firm has a built-in network of over 1.5 million other cooperating Realtors across the country.
About Douglas Newby
Douglas Newby has an artist’s way of looking at the world and a business person’s way of representing his clients.
Douglas Newby is a National Award-Winning Real Estate Broker
National award-winning real estate agent Douglas Newby, who specializes in architecturally significant homes, is passionate about identifying the best neighborhoods, sites and homes that will make you happy. He enjoys sharing your values. You will enjoy his vision and approach focused on benefiting you and your interests.
Douglas Newby has sold more architecturally significant homes than any other Realtor in Dallas.
A privately owned, highly focused firm allows personalized strategies for each client and property and provides a high profile with Realtors across the country seeking architecturally significant homes. Douglas Newby is best known for offering and selling architecturally significant homes. In fact, he created the category nationally. Prior to his registering the trademark for architecturally significant homes, significant homes, and architecturally significant, the Dallas real estate community rarely or ever mentioned an architect’s name. They just marketed the home with the builder’s name. Douglas Newby has sold more architecturally significant homes than any other Realtor in Dallas and is proud that most of these homes remain standing.
If you can’t write about a house, you can’t talk about a house.
Douglas Newby
He explains this is the reason a buyer so often hears the repetition of the same industry adjectives to describe much different homes – agents seldom write their own original comments about a home.
Photographing a home brings me a deeper understanding of the home which I convey to buyers.
Douglas Newby
He works closely with talented architectural photographers. Also, his own photographs have been published in many local, national and international newspapers, magazines and books. This includes a photograph in Margaret McDermott’s book, Reflections, as the lead photograph for the chapter on her home. His understanding of homes allows him to cogently write and photograph a home so a buyer can more quickly realize the home’s subtle attributes, design and aesthetics.
Douglas Newby Achieves Unparalleled Success for His Clients
Douglas Newby has achieved unparalleled success for his clients, helping them buy or sell a home. Experience, innovation and vision drive his approach to benefitting clients. Every step of his career, he has led the Dallas real estate community regarding neighborhoods, preservation, architecture, and homes that make us happy. Your passion is his expertise.
Douglas Newby is the leading Realtor in Dallas consistently obtaining the top sales price for specific markets of architecturally significant homes and estate properties.
Testimonials and Generous Comments From Those Who Appreciate the Importance of Their Home, the Future of Dallas, and the Graceful Negotiations of Douglas Newby
What a phenomonal week! A million thanks to our great friend Doug Newby who is the absolute secret weapon when buying an architecturally significant home. I have become more heavily involved with real estate over the years and no one has added close to the value Doug adds to a purchase or sale.
John A. Willding II
Until my retirement in 2019, I worked at WFAA TV. I now live in south Texas near my aging in-laws. I still love to view your website and read your comments. Without a doubt you are one of the true treasures of Dallas. I always learned more about the city, its history and culture from you than just about anyone else. Just a short hello to say keep up the magnificent work.
John McCaa
A note of thanks for a most civilized experience … our recent home sale was conducted with such efficiency, discretion, and geniality that we know that our buyers were as pleased with the ease of the sale/purchase process as we. Your marketing of our home with such sensitivity to the particular merits of our property and of our neighborhood led to a surplus of potential buyers at the end — a very rewarding experience! In our 30 years of buying and selling homes in three states, never have we enjoyed such confidence in our realtor nor worried so little about the eventual successful outcome.
It is an additional satisfaction to know how well you have matched our beloved home with its new owners.
James and Patricia Shinn
Director of Dallas International Affairs
Turtle Creek Park Homeowner
*Click on the photographs below to read testimonials.
Review Over 200 Testimonials
Understanding the Nuance of Neighborhoods and Community Is the Secret to Douglas Newby’s Success
Douglas Newby is a national award-winning real estate agent specializing in architecturally significant homes who is passionate about identifying the best neighborhoods, sites and homes that will make you happy. He enjoys sharing your values. You will enjoy his vision and approach focused on benefiting you and your interests.
Douglas Newby knows the nuances of neighborhoods and the potential inventory of architecturally significant homes better than any real estate agent in Dallas. Understanding the neighborhoods and the potential inventory of architecturally significant homes is more important than relying on MLS or “hip pockets.” It is approaching the market as if every home in Dallas is for sale. When a buyer looks for a home from that perspective, they are not constrained by a random slice of what is presently on the market or hoping something better will magically come on the market.
A Traditional Approach Leaves Economics and Aesthetics to Chance
In contrast, Douglas Newby identifies architecturally significant homes and helps clients select neighborhoods in the best locations that make them happy.
*Click on the photographs below to discover insights on neighborhoods.
Douglas Newby is an Expert on Neighborhoods
Douglas Newby Knows the Potential Inventory of Architecturally Significant Homes
Majority of Douglas Newby Transactions Are Not Through MLS
Why Douglas Newby Knows the Most about Dallas Neighborhoods
Douglas Newby has always been fascinated with neighborhoods. He understands that each neighborhood has a distinct look and personality that makes up the architectural choir and community of Dallas. He wrote the first book on Dallas neighborhoods, Guide to the Older Neighborhoods of Dallas, published by the Historic Preservation League. The neighborhood section on his Architecturally Significant Homes/Douglas Newby website comes up high on the first page of search results. The DougNewby.com website is the definitive resource for the finest neighborhoods in Highland Park, University Park and Dallas. Knowing and understanding these neighborhoods and how they relate to each other provides Douglas Newby an advantage in predicting the direction of each neighborhood – the neighborhoods that will gain popularity and increase more in price over the next several years and why. Determining the right neighborhood for each homebuyer is the most important decision a homebuyer can make. Once that decision is made, then the best sites within that neighborhood can be determined. At that point, with confidence, a homebuyer can select a home that provides the most real value and a home that will make them happy living in.
For four decades Douglas Newby has helped homebuyers develop a deep understanding of neighborhoods and helped them find the right neighborhood in the prime locations in Dallas.
Douglas Newby Illuminates Homes
If you can’t write about a house, you can’t talk about a house.
Douglas Newby
All the discussion and text you will find on this website has been written by Real Estates Broker Douglas Newby. He says writing about neighborhoods and the homes he offers for sale allow him to better understand their attributes, value and contribution to Dallas, which allows buyers to make more intelligent and reasoned decisions.
He explains this is the reason a buyer so often hears the repetition of the same industry adjectives to describe much different homes – agents seldom write their own original comments about a home.
Photographing a home brings me a deeper understanding of the home which I convey to buyers.
Douglas Newby
He works closely with talented architectural photographers. Also, his own photographs have been published in many local, national and international newspapers, magazines and books. This includes a photograph in Margaret McDermott’s book, Reflections, as the lead photograph for the chapter on her home. His understanding of homes allows him to cogently write and photograph a home so a buyer can more quickly realize the home’s subtle attributes, design and aesthetics.
Douglas Newby Offers Homes in the Finest Neighborhoods by Award-Winning and World-Renowned Architects
Immersed in the world of architecturally significant homes in Dallas, Douglas Newby discovers them, learns about them, and helps his clients purchase or sell these fabulous homes. Douglas Newby has had the rare opportunity to spend considerable time in homes that architectural scholars have researched and written about, like this home on Park Lane designed by internationally renowned architect Edward Durell Stone. Swiss-born architect Maurice Fatio, considered the finest estate home architect in the world in the 1930s, designed the Crespi Estate sold by Douglas Newby which set the bar for estate homes across the country. Douglas Newby also had the opportunity to sell the finest Texas Modern homes, Midcentury Modern homes, and estate homes by award-winning Dallas architects. These homes informed the evaluation of every home Douglas Newby represents or helps a buyer purchase. Douglas Newby has an aesthetic eye that his clients trust.
*Click on the photographs to see architect designed homes sold by Douglas Newby.
My Career Is Dedicated to My Clients and to Dallas – Every Time I Contribute to Dallas, I Am Contributing to the Value of My Clients’ Homes
Douglas Newby has always contributed and been active in the community in a meaningful way. While still at SMU, he served on department faculty student committees, was elected head cheerleader when still a freshman, and was tapped for the most prestigious men’s honorary society, Knights of Cycen Fjodr. Immediately after graduating from SMU he began contributing to Dallas in two different types of ways: 1) He served in leadership roles and executive committees of prominent nonprofits, civic and professional groups; 2) He specifically began his business to benefit clients and to serve as a vehicle to contribute to the Dallas community.
*Click on the photographs to learn more about Douglas Newby and Dallas.
A Privately Owned, Highly Focused Firm Allows Personalized Strategies for Each Client and Property
Douglas Newby recognized he would only enjoy the real estate business if he could do more and contribute more than any of the big real estate companies. That of course did not mean selling the most houses or building a business with the most agents. It did mean discovering ways to illuminate homes and neighborhoods and provide the greatest opportunities aesthetically and economically for his clients. One can see how his focus and approach changed the residential real estate industry. Douglas Newby was the first Realtor, actually the first person in Dallas, to identify individual neighborhoods at a time when neighborhoods were considered just a large geographical area – Lakewood, East Dallas, Highland Park, North Dallas, University Park, Southern Dallas and Preston Hollow. It is hard to imagine this now when there are hundreds of street sign toppers identifying the specific neighborhoods. Also, Douglas Newby initiated the first home tours celebrating a combination of neighborhoods or tours emphasizing specific architects. He also created the first Restoration House of the Year Award in the country.
Douglas Newby was the first real estate agent in the country to identify the architect who designed the home rather than the contractor who built it. Further, Douglas Newby is best known for offering and selling architecturally significant homes. In fact, he created the category nationally. Prior to his registering the trademark for Architecturally Significant Homes®, Significant Homes®, and Architecturally Significant®, the Dallas real estate community rarely or ever mentioned an architect’s name. Douglas Newby’s Architecturally Significant Homes® website comes up first in the country when one does an internet search for architecturally significant homes. The results bring up his website and Dallas examples of homes. This gives people around the world an opportunity to see Dallas examples of architecturally significant homes.
All of these initiatives were focused on his desire to benefit his clients while also benefitting Dallas. When a homebuyer or seller selects Douglas Newby, they are not part of a conveyor belt of transactions, but the recipient of a bespoke strategy and a concentrated effort that brings his clients joy and economic success.
*Click on the photographs to learn more about Douglas Newby stratagies.
Media and Articles: Douglas Newby Is a Local, National, and International Source for Insights on Dallas, Dallas Homes, and Real Estate
Douglas Newby has been a consistent and trusted source for the media when information and insights are needed for real estate, homes, neighborhoods, or Dallas projects or policy. International newspapers and magazines like the London Times, the French Liberation, the New York Times, and South China Morning Post, and business publications like the Robb Report, Forbes, Wall Street Journal, and design magazines like Architectural Digest are examples of some of the international print publications that along with online publications like Yahoo.com and NewGeography.com that have quoted or written about Douglas Newby.
CNN and other international and local television and cable media have broadcast on-air interviews with Douglas Newby. In addition, Douglas Newby has written extensive articles for national online economic publications and local magazines regarding architecture, neighborhoods and the city. Trade publications including preservation magazines, history journals, and architecture publications also include quotes and insights from Douglas Newby.
Douglas Newby has written a book on Dallas neighborhoods and has been thanked by many authors in the Acknowledgements section of their business or architecture books. Douglas Newby has always been willing to share with his clients or the media his unique knowledge to help people better understand architecturally significant homes, neighborhoods, real estate and the city.
*Click on the photographs to explore media & articles.
Additional Douglas Newby Media and Internet Channels
The origin of this website came from a philanthropic inspiration and the decision on whether to give to the public domain through a website or a book. More information about the website in numbers (10,000 Dallas and International architect bios, 10,000 neighborhoods, 200+ testimonials, 10,000 modern architecture in Dallas information, 10,000 organic urbanism articles, etc.) Douglas Newby provides insights and interprets neighborhoods, real estates, architecture, and the market, when other agents provide ubiquitous statistics.
25+ Websites, YouTube, and Social Media Sites Created by Douglas Newby
Here are 25+ websites, YouTube, and social media sites with a specific focus created by Douglas Newby that will contribute to learning more about Dallas Modern Homes, Historic Homes, Architecturally Significant Homes, Dallas Homes for Sale, Dallas Neighborhoods, Dallas Architects, Dallas Architecture, Organic Urbanism, and Homes that Make Us Happy.
*Click on the photographs to visit additional resources provided by Douglas Newby
Origins of Douglas Newby
Douglas Newby’s passion for and success in contributing to Dallas had been propelled academically, vocationally, and professionally through a series of achievements. Every project reflects a keen understanding of people, the environment, and the community.
*Click on the photographs to read more about the origins of Douglas Newby.
Case Studies – Success of Clients
Here you will find a few case studies where Douglas Newby shares his approach to representing clients. Some of these case studies show the steps taken and holistic approach of selling properties that have been honed and refined from years of his experience. You will also see a glimpse of his personality, insights, and his on-the-spot observations or comments that move a negotiation along in the right direction. The nuance of how Douglas Newby negotiates on behalf of his clients is also based on years of experience and his innate instinct and intuition. He is always looking several steps ahead and is a master at anticipating the desires and expectations of all the people involved in a transaction. And, most important, these case studies show that while the properties he sells are often for a price much higher than the appraised value and the value the real estate community originally anticipated, the buyers always come out well because of the quality of properties Douglas Newby represents. These case studies reflect that Douglas Newby strives for everyone to benefit from the transactions he is involved with, especially his clients.
Case Study – Sunnybrook Property
An interesting case study concerns an approximately 1/3 of an acre lot in Sunnybrook Estates. A client had called me and said a neighbor had called him and asked if he and his wife would be willing to sell a 1/3 of an acre property behind the creek at his house on 2-1/2 acres that was next to the prospective buyer’s home. The seller asked me to represent him on the sale of this property. The seller instructed me that he was giving me a sell order. In other words, he wanted me to sell the property at whatever price I could obtain.
There were challenges associated with this separately deeded property. It was only 1/3 of an acre in a neighborhood strictly zoned for one acre lots. This meant no house could be built on this property. Further, the value of the property was diminished because the property in its entirety was in a floodplain, providing another reason a home or other structures could not be built on it. And, finally, the history of the property did not enhance its economic reputation or prospect. My client had bought the property on the courthouse steps when it was in foreclosure. The owner told me he had purchased the property for $17,000. Because of the limitations of the property, he purchased it at such a low price even though the price of the acreage in the neighborhood at the time was $1.5 million to $2 million.
Armed with this information, I called the neighbor interested in buying the property and explained that I was representing the owner. I proceeded to ask what price the neighbor considered buying the property for. This buyer said they were willing to pay $57,000. I asked the buyer why they were considering making such a low offer. They explained that they didn’t think it was a low offer because the owner of the 1/3 acre only paid $37,000 for this property. I quickly said, “Oh no, he did not pay near that much, he only paid $17,000 for the property.” The neighbor went on to say that this fragment of an acre would have no value to anyone but them because nobody could build on it. In other words, they explained they were the only potential buyer. I responded that there were actually two other potential buyers for the property. One potential buyer was the neighbor on the other side of the 1/3 of an acre piece of land. The second potential buyer was my client the owner. I explained that if an owner does not sell the property, they are in effect buying that property. The neighbor also emphasized the property was still 100% in a floodplain, which made the property of little value. I replied that the most expensive estate properties in the Preston Hollow estate area almost always had part of their property in the floodplain. The reason these Preston Hollow estate properties were so valuable is that they were along a creek or a small linear lake that would flood part of the property after a heavy rain. I explained that an estate property sells for a price per acre, with all the acreage being assigned the same value – the areas in a floodplain and the areas not in a floodplain.
The key to the value of the property is that it has a sizeable enough building envelope to construct large structures. Any remaining land after a home is built is solely for creating privacy or for providing visual pleasure for the homeowner. I mentioned that my client has a very large home and accessory buildings, so they did not need the land across the creek to build on; however, they sure enjoy looking at the land. I also explained that if my client were to ever sell their estate home, their 2.85 acre estate lot would be valued for the entire acreage. If the land was valued at $1.5 million an acre, they would receive $500,000 less if they had previously sold off this 1/3 acre of beautiful land of theirs behind the creek. I did agree with the buyer that they were right that the property had no real value if it were isolated and not attached to another larger property with land out of the floodplain. In this case, however, this 1/3 of an acre property had value to the owner because they enjoyed looking at it, and it added real economic value to their property.
One thing I have always understood is that the owner of a property has the advantage in any negotiation with a buyer. If a deal falls through, the seller still has the asset and the buyer goes away emptyhanded. I suggested to the buyer that if they made an offer, it would be a more attractive offer if they included in the offer a deed restriction placed on the property that prohibited any cross fences or other structures for a period of 10 years that might interfere with my client’s view. I explained that it might be easier to pry this property away from my client if my client would still be able to enjoy their same view of the property. I also explained to the neighbor that they would not be giving up anything of value because they too wanted to keep the property open just to use it as an additional garden or lawn for their home. The neighbor then agreed to pay approximately $450,000 for this 1/3 of an acre property and include a deed restriction that prevented any cross fences or additional structures for 10 years. The neighbor’s purchase price was slightly less per acre than the other acreage in the neighborhood, but 25 times as much as the seller paid for the land and 8 times as much as the buyer originally thought was a good offer for the property.
I was able to successfully execute my client’s sell order, which they were pleased with. The neighbor was able to purchase the property that increased their enjoyment of their home and for a purchase price a little bit less than the real economic value it added to their property. A strategy was executed that pleased both parties, was economically beneficial to both parties, and for a price that far exceeded what the seller ever anticipated.
Contact Douglas Newby to Learn About Other Interesting Case Studies Listed Below
- A one acre lot property set a new high price per acre record in 2009 when the real estate market was in a slump. This record held for 10 years until the price surge during the pandemic.
- Turtle Creek lot sold at a higher price than a 4,000 square foot home on a much larger lot overlooking Turtle Creek in the same Turtle Creek Park neighborhood.
- Northern Hills house sold for more per square foot than any comparable size home in Highland Park or University Park.
- Highest price sales in many specific neighborhoods – White Rock Lake
- A small architect designed midcentury modern home sold for over $1 million in a $150,000 neighborhood.
- Crespi Estate.
Call to see if Douglas Newby should represent you to buy or sell an Architecturally Significant Home.
White Rock Lake Case Study
The estate lots and historic homes located at White Rock Lake provide an interesting case study of a niche neighborhood that was grossly undervalued. The location, attributes of the sites overlooking the lake, and the limited potential number of properties available created far more value than what was easily recognized. There were many reasons the homes and the 2- to 5-acre lots were undervalued by the real estate community and potential buyers.
White Rock Lake is the largest urban man-made lake in the country. It is found in an East Dallas neighborhood next to Lakewood, about five miles from downtown and a few miles east of Highland Park. Several decades ago, all of the Old East Dallas neighborhoods went through a cycle of decline. Lakewood was one of the few neighborhoods that kept its homeowner base including third generation families. Most of the home sales in Lakewood were rather insulated, with most homes selling to other residents of Lakewood. White Rock Lake was one of the best-known areas in Dallas, as it was the only substantial lake in the city but it, too, went through a period of decay and deterioration. It became more associated with fraternity keggers and motorcycle groups riding around the lake that needed to be dredged rather than a beautiful backdrop for homes. When I was asked to sell a 4-acre property and a small 3,600 square feet historic home for a prominent family, I quickly recognized there was another obstacle. The Lakewood realtors who handled most of the sales in the Lakewood area adjacent to White Rock Lake would join the Lakewood homeowners at the Lakewood Country Club and agree that the acreage price of land on West Lawther Drive at White Rock Lake should be less than $1 million per acre. They said that is how much land sold for before and so that is what it is worth.
Another challenge was White Rock Lake was nine miles around, so it created an illusion of a large residential area. There were also several vacant 2- and 3-acre lots that had been for sale on and off for years, indicating a lack of demand and an oversupply of lots. In addition to vacant estate lots, the homes on West Lawther Drive overlooking White Rock Lake were relatively small houses – 3,000 square feet to 4,000 square feet. Historic homes across the city were being torn down on 0.25-acre lots, so it did not seem older homes would have much value on a 2.5-acre lot that had ten times as much land.
This is how I approached selling this 3,600 square foot 1920s home on 4 acres and subsequently selling 10 other homes for two or three times the price that land had sold for just a few years earlier.
- Redefine the White Rock Lake neighborhood and its attributes.
- Identify the 14 homes that make up a specific niche estate neighborhood at White Rock Lake.
- Define and name this niche neighborhood as the “Estate Cove of White Rock Lake.”
- Create a White Rock Lake video, not of the home for sale, but of White Rock Lake, with the theme that this was the best-known area of Dallas and the best kept secret.
- Market White Rock Lake and its homes to buyers across Dallas and the Park Cities and other parts of the country, not just to the pool of Lakewood homeowners who were considered the prime potential buyers.
- Rather than comparing land prices to Lakewood sales, compare the positive attributes and value of the White Rock Lake estate properties with large estate properties in other parts of Dallas, like the estate areas of Preston Hollow and Bluffview.
- Take an inventory of all the multiple acre lots in Dallas to demonstrate how few would be available even if every large estate lot or estate home were for sale.
- Illuminate the value of both the site and the existing historic home, recognizing that many potential buyers are more interested in the beautiful land and view and the graceful site for the home than just having a large new home that they could find anywhere in Dallas.
My instincts were correct. I contacted a sophisticated Highland Park homeowner who purchased and beautifully renovated this historic home and landscaped the acreage that resulted in landscape awards. Like many of the original homes at White Rock Lake that were built as summer homes just a few miles of unpaved roads away from downtown Dallas, this buyer renovated the home for a weekend home. The home was a fabulous retreat just 20 minutes from their Highland Park home, not 90 minutes or two hours away from one of the popular Texas lakes.
The more I became involved with selling properties on White Rock Lake, the better I understood the value of these properties that I was able to successfully convey to buyers that came from Highland Park, University Park, Lake Highlands and from out of town. While initially Lakewood buyers were too close to the forest to see the trees, buyers from other neighborhoods and states saw the unequaled benefit and attraction of living on White Rock Lake.
Prejudices that were formed over decades and were still lingering became erased by the ongoing improvements to White Rock Lake that had been dredged, new bike paths installed, and other improvements that made White Rock Lake an urban paradise. The trend was totally in favor of the buyers even as I was able to sell White Rock Lake homes and properties at prices 50% higher than the prices Lakewood Realtors were telling their clients these properties were worth. Once several properties had sold and the majority of the vacant lots had sold, there was a pool of 20 to 30 buyers and no lots or homes for sale. As a result, when Lakewood homeowners who had rejected properties as too high-priced several years ago, are now paying three times as much for a property that they had an opportunity to buy earlier at the much lower price.
Call to see if Douglas Newby should represent you to buy or sell an Architecturally Significant Home.
Here Is How Your Architect-Designed Home Can Outperform the Market When It Sells
Most houses sell at generic prices and there is a reason why. The real estate industry is geared for homeowners to sell their homes for the same prices as their neighbors. The whole industry—realtors, lenders, appraisers, homeowners and homebuyers—accept the current concept of comparables. Legislators and regulatory agencies even dictate the restrictions on comparables—the maximum distance between comparables, the age of the sale, the percentage of adjustments that can be made between comparables and specifically ignoring the most important qualities of a home, site, design, and construction.
Here Is How Your Architect-Designed Home Can Outperform the Market When It Sells
Most houses sell at generic prices and there is a reason why. The real estate industry is geared for homeowners to sell their homes for the same prices as their neighbors. The whole industry—realtors, lenders, appraisers, homeowners and homebuyers—accept the current concept of comparables. Legislators and regulatory agencies even dictate the restrictions on comparables—the maximum distance between comparables, the age of the sale, the percentage of adjustments that can be made between comparables and specifically ignoring the most important qualities of a home, site, design, and construction.
Most houses sell at generic prices and there is a reason why. The real estate industry is geared for homeowners to sell their homes for the same prices as their neighbors. The whole industry—realtors, lenders, appraisers, homeowners and homebuyers—accept the current concept of comparables. Legislators and regulatory agencies even dictate the restrictions on comparables—the maximum distance between comparables, the age of the sale, the percentage of adjustments that can be made between comparables and specifically ignoring the most important qualities of a home, site, design, and construction.
“Comparables” are the culprit. Homes may be the same size, age, and in the same neighborhood, but they are quite different in real value. If college admissions were based on student comparables, every student from the same age and from the same class and same school would be admitted to the same level of colleges. Only when the specific qualities and characteristics of each student are evaluated, do some students get accepted at community colleges and others at Harvard. In the same way, special qualities and characteristics of homes can be taken into account for a seller to obtain a more elite price that is superior to the “comparables.”
Here are the Five Steps That I Take When I am Representing a Client So That the Sale of Their Home Can Outperform the Market
1) I Identify the Architect
This is important for several reasons. The prestige and importance of the architect adds value to the home. The architect is also the starting point of understanding the home. An architect may be associated with a particular style or look that resonates with a buyer. Every architect has a personal way in which they approach a site and how a home relates to the neighborhood. Knowing the architect who designed the home may also convey the quality of construction and materials that were used to build the home.
2) I Illuminate the Architect
It is not enough to just mention an architect’s name in MLS remarks. Most homebuyers will not be familiar with the architect and just mentioning the architect’s name by itself only adds marginal value. Buyers want to know about the architect and, even more important, how does my client’s architect-designed home relate and embrace the architect’s approach and the architect’s vision of architecture.
I am reminded of a conversation I had with the widow of the late architect Charles Dilbeck, one of the most prolific and most loved architects in Dallas. He designed homes that had elements of Texas Modern and European whimsy. Late in his career, in the 1970s, he designed a home for his wife. He told her that once he dies and she goes to sell the home, no one will want a “Dilbeck.” He went on to tell her that for this reason he was going to design a fashionable home that she would be able to sell for more money. Dilbeck’s architectural trend prognostication resulted in a one-story, French style home with a mansard roof. This was a style that was maybe fashionable for six months and quickly fell out of favor and stayed out of favor. As a result, the widow of Charles Dilbeck realized she was stuck with the most unsightly house in Highland Park—the only Dilbeck that wasn’t a Dilbeck. Even for the wife of Charles Dilbeck, a Dilbeck home has to be a good Dilbeck, reflecting his vision of architecture, not his forecasting of trends.
The value of a home is much more apparent if a buyer understands the architect and their architecture.
3) With Care and Insight, I Educate the Audience Interested in Architecture and Architecturally Significant Homes About Why My Client’s Home Is Significant
Advocating a home’s attributes raises the value of a home. Generic homes get lost in the quagmire of thousands of generic MLS listings. How does an MLS listing stand out when MLS remarks are limited to about 50 words? Prominent real estate companies or offices working in expensive neighborhoods might have 300 agents. If each agent has five listings, that means the office is offering 1,500 expensive homes for sale at any one time. Some of these may even be superior homes, but who would know from a 50-word description in MLS remarks. Even if a large office wants to single out an exceptional house, how can they do it without diminishing their several hundred other listings? While I take great care to capture the essence of the home in the 50-word MLS remarks, I also write extensively about the home on my website.
As the broker and owner of a small firm, I can very carefully curate the homes I offer for sale. This allows me to honestly and enthusiastically convey the attributes of each one of my listings.
Many of the architectural photographs of the homes I offer for sale, I take myself. I do this for two reasons. I know what I want to capture about the home, which is more than a pretty shot of a dining room table set for dinner. I want to capture how the home relates to the site and how the site relates to the home. Also spending time selecting my shots for photographs gives me the opportunity to better understand the home and its special attributes and characteristics. Many real estate agents have an assistant, team member or office staff member write the MLS remarks on their listings. This is the reason so many houses sound alike, whether they cost $500,000 or $10 million. All the text on my site is written by me because I care about how my clients’ homes I am offering for sale are received.
4) I Prominently Broadcast the Homes I Offer for Sale Locally, Nationally and Internationally
My Website Comes Up on the First Page for Virtually Every Google Search for Architecturally Significant Homes, Highland Park Homes, Architect-Designed Homes, Dallas Modern Homes, or Other Relevant Terms Buyers Might Associate with Quality Homes in Dallas’ Best Neighborhoods
Every MLS listing is on the internet and can be found online anywhere in the world. The problem is for buyers to quickly sift through and find anything that has particular merit. Print ads may raise the profile of agents or even help agents obtain listings, but it is the internet where 95% of buyers first learn about a home. That is the reason I spend time and devote resources communicating on my website about architects, homes, neighborhoods and homes I offer for sale. When a buyer is looking for a modern home, an architecturally significant home or a home in a specific neighborhood like Highland Park, I want the homes I offer for sale to come up first on their searches. When my clients’ homes I offer for sale come up first on the internet searches, I know my clients’ architect designed homes are not going to get lost in the MLS shuffle of hundreds of houses.
Just as important, I want to help buyers understand the neighborhoods and how these neighborhoods relate to Dallas and the evolution of the city. A home has more value if buyers have an intimate understanding of the home and a wide understanding of how their future home relates to its site, its neighborhood and the city.
5) It Helps the Sale of a Home Outperform the Market When I Can Help Appraisers Understand the Value of the Home and Provide the Best Approach for Them To Satisfy the Lender and Appraisal Guidelines When They Are Reaching the Needed Price
Many of the buyers I represent are cash purchasers. Another large percentage are using a line of credit. Other buyers are obtaining a bank loan from their personal bank that offers more flexibility than a conventional mortgage lender. However, when a cooperating agent brings me an offer and their buyer is obtaining a conventional appraisal, I can still be of help.
Some years ago, the foremost appraiser for the most expensive homes in Dallas, Highland Park and University Park did a pre-appraisal on one of my listings before it went on the market. When he arrived at the figure, I told him that this was a good appraisal, but he didn’t add in the 10% premium that the home would bring because it was designed by an architect. He gave me a puzzled look, but two weeks later when I had sold and closed on the house for 10% more than his pre-appraisal, he was convinced. He told me a year later that he was routinely adding a 10% premium to a home designed by an architect. His proteges are continuing to do this today.
But there are other ways that I can help appraisers understand the real value of the home and satisfy the lender’s requirements. This is not me just telling the appraiser this is a fantastic house. It is hand-selecting homes that may not be on the same block but are homes in neighborhoods with the same characteristics and homes of the same caliber that may have also sold for prices that outperform the market. Appraisers only need three comparables. Often, I have sold three homes that have outperformed the market that I can offer as comparables and will satisfy the lender’s appraisal requirements.
When Homebuyers, Other Agents and Appraisers Better Understand the Merits of an Architect-Designed Home, the Home Will Sell for More Money
I am always pleased and happy for my clients when they sell a home that outperforms the market. Agents do not generally care about the marginally higher commission, but sellers like obtaining a several hundred thousand or million dollar premium when they sell their home. I am even more proud of the fact that the buyers of these homes have not overpaid for them. Just the opposite. The majority of the time, when these buyers go to sell the home, these architecturally significant homes have appreciated more than other homes that sold at the same time. When I represent a seller and buyer and act as an intermediary, I am able to give both parties directly the same information about the home. Good and accurate information about the home contributes to a better sales price for the seller and a better investment for the buyer.
Douglas Newby would enjoy discussing with you specific examples of Architecturally Significant Homes that have outperformed the market.
DougNewby.com Online Dominance
DougNewby.com Dominates Google Search Results for Significant Estate Homes, Finest Neighborhoods, Architects, Historic, and Modern Homes
Douglas Newby understands that 95% of buyers find their future homes on the internet. Douglas Newby identifies the finest homes, neighborhoods, and architects, to make it easy for sophisticated buyers to find a home they will love.
Domain Trust Score
Domain Trust Score is a metric to determine the trustworthiness and authority of a domain based on its link profile and overall presence on the web. DougNewby.com has the highest Domain Trust Score of any Dallas Real Estate Firm.
Douglas Newby Instagram Expressions
You can learn more about how Douglas Newby thinks about homes, interprets real estate, understands the evolution of neighborhoods, and his recommendations for making Dallas the best city in the country by looking at his Instagram or Dallas Architecture Blog.
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Continue ReadingIf you are passionate about architecture, design and real value, then we share an interest.
Douglas Newby