About Douglas Newby

*Click on the photograph to see benefits of working with Douglas Newby.

Douglas Newby has an artist’s way of looking at the world and a business person’s way of representing his clients.

Douglas Newby knows the potential inventory of architecturally significant homes and the nuances of neighborhoods in Highland Park better than any real estate agent in Dallas.

National Award Winning Realtor

Some agents brag about being #1 or #3 or #5 in their medium or large real estate group’s sales production or volume. Douglas Newby is proud of being the:

  • #1 Realtor for identifying and selling the most architecturally significant homes.
  • #1 Realtor for the most years of successfully selling homes in private sales that are off market and not in MLS. Douglas Newby built his business on private sales not in MLS. He knows Dallas, he knows homes, and he knows value.
  • #1 Realtor for bringing attention to a client’s home listed for sale.
  • #1 Realtor for knowing the architects that have designed significant homes in Dallas.
  • #1 Realtor for writing about and illuminating Dallas neighborhoods.

The most knowledgeable and sophisticated clients select Douglas Newby to represent them if they are looking for a Realtor who will personally contribute to and benefit them, not just add another sale to their production numbers.

In addition, Douglas Newby’s privately owned firm has a built-in network of over 1.5 million other cooperating Realtors across the country.


Testimonials and Generous Comments From Those Who Appreciate the Importance of Their Home, the Future of Dallas, and the Graceful Negotiations of Douglas Newby

What a phenomonal week! A million thanks to our great friend Doug Newby who is the absolute secret weapon when buying an architecturally significant home. I have become more heavily involved with real estate over the years and no one has added close to the value Doug adds to a purchase or sale.


John A. Willding II

Until my retirement in 2019, I worked at WFAA TV. I now live in south Texas near my aging in-laws. I still love to view your website and read your comments. Without a doubt you are one of the true treasures of Dallas. I always learned more about the city, its history and culture from you than just about anyone else. Just a short hello to say keep up the magnificent work.


John McCaa

A note of thanks for a most civilized experience … our recent home sale was conducted with such efficiency, discretion, and geniality that we know that our buyers were as pleased with the ease of the sale/purchase process as we. Your marketing of our home with such sensitivity to the particular merits of our property and of our neighborhood led to a surplus of potential buyers at the end — a very rewarding experience! In our 30 years of buying and selling homes in three states, never have we enjoyed such confidence in our realtor nor worried so little about the eventual successful outcome.

It is an additional satisfaction to know how well you have matched our beloved home with its new owners.

James and Patricia Shinn
Director of Dallas International Affairs
Turtle Creek Park Homeowner

*Click on the photographs below to read testimonials.

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Review Over 200 Testimonials


Understanding the Nuance of Neighborhoods and Community Is the Secret to Douglas Newby’s Success

Douglas Newby is a national award-winning real estate agent specializing in architecturally significant homes who is passionate about identifying the best neighborhoods, sites and homes that will make you happy. He enjoys sharing your values. You will enjoy his vision and approach focused on benefiting you and your interests. 

Douglas Newby knows the nuances of neighborhoods and the potential inventory of architecturally significant homes better than any real estate agent in Dallas. Understanding the neighborhoods and the potential inventory of architecturally significant homes is more important than relying on MLS or “hip pockets.” It is approaching the market as if every home in Dallas is for sale. When a buyer looks for a home from that perspective, they are not constrained by a random slice of what is presently on the market or hoping something better will magically come on the market.

A Traditional Approach Leaves Economics and Aesthetics to Chance

In contrast, Douglas Newby identifies architecturally significant homes and helps clients select neighborhoods in the best locations that make them happy.

*Click on the photographs below to discover insights on neighborhoods.

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Douglas Newby Illuminates Homes

If you can’t write about a house, you can’t talk about a house.

Douglas Newby 

All the discussion and text you will find on this website has been written by Real Estates Broker Douglas Newby. He says writing about neighborhoods and the homes he offers for sale allow him to better understand their attributes, value and contribution to Dallas, which allows buyers to make more intelligent and reasoned decisions.

Historically and architecturally significant home by architect Hal Thomson found in Highland Park at 3925 Potomac Avenue.
Architecturally significant home designed by architect Hal Thomson for he and his family in Highland Park at 3925 Potomac Avenue was written about by Douglas Newby.

He explains this is the reason a buyer so often hears the repetition of the same industry adjectives to describe much different homes – agents seldom write their own original comments about a home.

Photographing a home brings me a deeper understanding of the home which I convey to buyers.

Douglas Newby
5543 Drane Drive, Dallas, Texas
Architect Max Levy is an architectural poet – cerebral and romantic. Photographing his spaces allows Douglas Newby to be immersed in his architecture and focus on the intricate detail found throughout his modern homes.

He works closely with talented architectural photographers. Also, his own photographs have been published in many local, national and international newspapers, magazines and books. This includes a photograph in Margaret McDermott’s book, Reflections, as the lead photograph for the chapter on her home. His understanding of homes allows him to cogently write and photograph a home so a buyer can more quickly realize the home’s subtle attributes, design and aesthetics.


Douglas Newby Offers Homes in the Finest Neighborhoods by Award-Winning and World-Renowned Architects

Immersed in the world of architecturally significant homes in Dallas, Douglas Newby discovers them, learns about them, and helps his clients purchase or sell these fabulous homes. Douglas Newby has had the rare opportunity to spend considerable time in homes that architectural scholars have researched and written about, like this home on Park Lane designed by internationally renowned architect Edward Durell Stone. Swiss-born architect Maurice Fatio, considered the finest estate home architect in the world in the 1930s, designed the Crespi Estate sold by Douglas Newby which set the bar for estate homes across the country. Douglas Newby also had the opportunity to sell the finest Texas Modern homes, Midcentury Modern homes, and estate homes by award-winning Dallas architects. These homes informed the evaluation of every home Douglas Newby represents or helps a buyer purchase. Douglas Newby has an aesthetic eye that his clients trust.

*Click on the photographs to see architect designed homes sold by Douglas Newby.

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Here is How Your Architect-Designed Home Can Outperform the Market When it Sells

My Career Is Dedicated to My Clients and to Dallas – Every Time I Contribute to Dallas, I Am Contributing to the Value of My Clients’ Homes

Douglas Newby has always contributed and been active in the community in a meaningful way. While still at SMU, he served on department faculty student committees, was elected head cheerleader when still a freshman, and was tapped for the most prestigious men’s honorary society, Knights of Cycen Fjodr. Immediately after graduating from SMU he began contributing to Dallas in two different types of ways: 1) He served in leadership roles and executive committees of prominent nonprofits, civic and professional groups; 2) He specifically began his business to benefit clients and to serve as a vehicle to contribute to the Dallas community.

*Click on the photographs to learn more about Douglas Newby and Dallas.

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A Privately Owned, Highly Focused Firm Allows Personalized Strategies for Each Client and Property

Douglas Newby recognized he would only enjoy the real estate business if he could do more and contribute more than any of the big real estate companies.  That of course did not mean selling the most houses or building a business with the most agents.  It did mean discovering ways to illuminate homes and neighborhoods and provide the greatest opportunities aesthetically and economically for his clients.  One can see how his focus and approach changed the residential real estate industry.  Douglas Newby was the first Realtor, actually the first person in Dallas, to identify individual neighborhoods at a time when neighborhoods were considered just a large geographical area – Lakewood, East Dallas, Highland Park, North Dallas, University Park, Southern Dallas and Preston Hollow.  It is hard to imagine this now when there are hundreds of street sign toppers identifying the specific neighborhoods.  Also, Douglas Newby initiated the first home tours celebrating a combination of neighborhoods or tours emphasizing specific architects.  He also created the first Restoration House of the Year Award in the country. 

Douglas Newby was the first real estate agent in the country to identify the architect who designed the home rather than the contractor who built it. Further, Douglas Newby is best known for offering and selling architecturally significant homes. In fact, he created the category nationally. Prior to his registering the trademark for Architecturally Significant Homes®, Significant Homes®, and Architecturally Significant®, the Dallas real estate community rarely or ever mentioned an architect’s name. Douglas Newby’s Architecturally Significant Homes® website comes up first in the country when one does an internet search for architecturally significant homes.  The results bring up his website and Dallas examples of homes. This gives people around the world an opportunity to see Dallas examples of architecturally significant homes.

All of these initiatives were focused on his desire to benefit his clients while also benefitting Dallas.  When a homebuyer or seller selects Douglas Newby, they are not part of a conveyor belt of transactions, but the recipient of a bespoke strategy and a concentrated effort that brings his clients joy and economic success.

*Click on the photographs to learn more about Douglas Newby stratagies.

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Media and Articles: Douglas Newby Is a Local, National, and International Source for Insights on Dallas, Dallas Homes, and Real Estate

Douglas Newby has been a consistent and trusted source for the media when information and insights are needed for real estate, homes, neighborhoods, or Dallas projects or policy. International newspapers and magazines like the London Times, the French Liberation, the New York Times, and South China Morning Post, and business publications like the Robb Report, Forbes, Wall Street Journal, and design magazines like Architectural Digest are examples of some of the international print publications that along with online publications like Yahoo.com and NewGeography.com that have quoted or written about Douglas Newby.

CNN and other international and local television and cable media have broadcast on-air interviews with Douglas Newby. In addition, Douglas Newby has written extensive articles for national online economic publications and local magazines regarding architecture, neighborhoods and the city. Trade publications including preservation magazines, history journals, and architecture publications also include quotes and insights from Douglas Newby.

Douglas Newby has written a book on Dallas neighborhoods and has been thanked by many authors in the Acknowledgements section of their business or architecture books. Douglas Newby has always been willing to share with his clients or the media his unique knowledge to help people better understand architecturally significant homes, neighborhoods, real estate and the city.

*Click on the photographs to explore media & articles.

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Additional Douglas Newby Media and Internet Channels

The origin of this website came from a philanthropic inspiration and the decision on whether to give to the public domain through a website or a book. More information about the website in numbers (10,000 Dallas and International architect bios, 10,000 neighborhoods, 200+ testimonials, 10,000 modern architecture in Dallas information, 10,000 organic urbanism articles, etc.) Douglas Newby provides insights and interprets neighborhoods, real estates, architecture, and the market, when other agents provide ubiquitous statistics.

25+ Websites, YouTube, and Social Media Sites Created by Douglas Newby

Here are 25+ websites, YouTube, and social media sites with a specific focus created by Douglas Newby that will contribute to learning more about Dallas Modern Homes, Historic Homes, Architecturally Significant Homes, Dallas Homes for Sale, Dallas Neighborhoods, Dallas Architects, Dallas Architecture, Organic Urbanism, and Homes that Make Us Happy.

*Click on the photographs to visit additional resources provided by Douglas Newby

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Architecturally Significant Homes YouTube

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Douglas Newby has created videos on Dallas homes and neighborhoods to provide a greater depth of understanding to those interested in buying a home in Dallas or learning about the city they live in. In addition, Douglas Newby gave a TEDx Talk, Homes That Make Us Happy, that applies to homes across the country and around the world.

Blog – Douglas Newby insights on Architecturally Significant Homes, Neighborhoods, and the Evolution of Cities

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Douglas Newby has written an extensive collection of articles on Dallas. These include articles on Dallas neighborhoods, Dallas real estate, Dallas homes, Dallas Modern homes, Dallas historic preservation, the evolution of Dallas, the history of Dallas and the future of Dallas. There are also articles regarding city planning issues and an important article on the best way forward, Organic Urbanism Is A Cure For New Urbanism.

Instagram – Douglas Newby

IG Cocktail Orchid 2 - Newby Portrait Final IMG_2726

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Douglas Newby posts photographs and narratives to provide a nuanced look at Dallas, its places, its people and its personality.

X – Douglas Newby

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Origins of Douglas Newby

Douglas Newby’s passion for and success in contributing to Dallas had been propelled academically, vocationally, and professionally through a series of achievements. Every project reflects a keen understanding of people, the environment, and the community.

*Click on the photographs to read more about the origins of Douglas Newby.

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Case Studies – Success of Clients

Here you will find a few case studies where Douglas Newby shares his approach to representing clients. Some of these case studies show the steps taken and holistic approach of selling properties that have been honed and refined from years of his experience. You will also see a glimpse of his personality, insights, and his on-the-spot observations or comments that move a negotiation along in the right direction. The nuance of how Douglas Newby negotiates on behalf of his clients is also based on years of experience and his innate instinct and intuition. He is always looking several steps ahead and is a master at anticipating the desires and expectations of all the people involved in a transaction. And, most important, these case studies show that while the properties he sells are often for a price much higher than the appraised value and the value the real estate community originally anticipated, the buyers always come out well because of the quality of properties Douglas Newby represents. These case studies reflect that Douglas Newby strives for everyone to benefit from the transactions he is involved with, especially his clients.


Here Is How Your Architect-Designed Home Can Outperform the Market When It Sells

Architect Max Levy has won more AIA design awards for his architect designed homes than any living architect in Dallas. His architectural sensitivity and inspiration like that found in this Greenway Parks home translates into a higher desire and demand for the homes he has designed than those of generic builders.

Most houses sell at generic prices and there is a reason why. The real estate industry is geared for homeowners to sell their homes for the same prices as their neighbors. The whole industry—realtors, lenders, appraisers, homeowners and homebuyers—accept the current concept of comparables. Legislators and regulatory agencies even dictate the restrictions on comparables—the maximum distance between comparables, the age of the sale, the percentage of adjustments that can be made between comparables and specifically ignoring the most important qualities of a home, site, design, and construction.


DougNewby.com Online Dominance

DougNewby.com Dominates Google Search Results for Significant Estate Homes, Finest Neighborhoods, Architects, Historic, and Modern Homes

Douglas Newby understands that 95% of buyers find their future homes on the internet. Douglas Newby identifies the finest homes, neighborhoods, and architects, to make it easy for sophisticated buyers to find a home they will love.

Domain Trust Score

Domain Trust Score is a metric to determine the trustworthiness and authority of a domain based on its link profile and overall presence on the web. DougNewby.com has the highest Domain Trust Score of any Dallas Real Estate Firm.

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Douglas Newby is #1 in Google Search Ranking and Outperforms Against the Biggest Real Estate Firms in Dallas

See how Douglas Newby is #1 for the keywords that sophisticated and luxury buyers are looking for.

Douglas Newby is #1 for Highland Park Important Google Search Terms

Douglas Newby has the #1 Google ranked website for home buyers interested in Highland Park.

Douglas Newby is #1 for Architect Designed Homes

Douglas Newby has the #1 Google ranked website for home buyers interested in Dallas architects, architecturally significant homes, and architect designed homes.

Douglas Newby is #1 for Architecturally Significant Homes in the Most Prestigious Neighborhoods

Douglas Newby has the #1 Google ranked website for home buyers interested in architecturally significant homes.


Douglas Newby Instagram Expressions

You can learn more about how Douglas Newby thinks about homes, interprets real estate, understands the evolution of neighborhoods, and his recommendations for making Dallas the best city in the country by looking at his Instagram or Dallas Architecture Blog.

Highland Park Inspiration

Once every several years there might be a home built in Highland Park inspired by its original architecture and history and that also conveys the prominence of Highland Park. On a one-acre site framed by Armstrong Parkway and Belfort Place, the timeless grace of this perfectly executed Spanish Colonial Revival style home reflects and perpetuates […]

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Preservation Victory

Dallas has had sad moments but many preservation victories. Preservation writer Karen Eubank called 3925 Potomac that Hal Thomson designed for his family, “the most important home in Highland Park.” It will be preserved! The owners of 44 years, Dan and Cookie Owen, have been longtime lovers of architecture, Highland Park, Hal Thomson and preservation. […]

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Trail of Tears

An architectural trail of tears should start at 4101 Beverly Drive where the Cox Mansion recently stood. There have been several architecturally significant homes preserved in Highland Park and several destroyed. The Herbert M. Greene architect-designed home torn down is the most monumental. This is because 4101 Beverly was a residential monument. Architect Herbert Greene […]

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My Favorite Cover

Favorite cover! While many of my clients have had their home published, this is my favorite cover. This D Home cover features an architecturally significant home, a fabulous family, wonderful friends and extraordinary clients of mine, and an example of a 5,000 sq. ft. home on three highly desirable acres that has been preserved, not […]

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If you are passionate about architecture, design and real value, then we share an interest.

Douglas Newby