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Douglas Newby
Architecturally Significant Homes
Horse & Trolly

Tips to Masterful Marketing

2005 Unique Homes Article by Camilla McLaughlin

Douglas Newby Currently Quoted in National and International Magazines

1. Create a Unique Vision - Inventive campaigns are built upon a thorough understanding of the property. More than simply a combination of square footage and amenities, most multimillion-dollar homes have an individual story to tell, whether it is the history of the estate, an architectural pedigree or prominence in the community, and the best marketing plans tap into this backdrop. Promoting an estate’s history is one way to personalize a property. Using architecture and a property’s past to position an offering in the marketplace can transform a white elephant into an architectural jewel. 

-Douglas Newby
Unique Homes:
Tips to Masterful Marketing

Tips to Masterful Marketing Gallery
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Douglas Newby is the Nation's #1 Realtor for Architecturally Significant Homes.
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